small business ideas |
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small business ideas |
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Marketing Tips for Small BusinessWebster's dictionary defines marketing as...
In other words, make sure your TARGET market can find you. Marketing and PREsellingKen Evoy introduced the concept of PREselling on the Internet. Another long-time and well respected author and Internet marketing expert, Dr. Ralph Wilson, explains in his bestseller, Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide... "...a preponderance of e-business failures can be traced back to a lack of knowledge about the Internet's full potential as a marketing and sales tool." Once a visitor finds you, she needs a reason to stay...and you only have a few seconds to do. That means you've got to catch your visitor's attention within seconds of the time they find your site. Your content has got to grab them immediately. You don't have to be an expert copyrighter, but if you can't write to communicate...your visitor will be gone forever. You can write good copy... more easily than you think. I suggest that you pick up a copy of Make Your Content PREsell. You'll find some extremely useful tips you can put to use right away. Ken Evoy used to sell it, but he thinks the material in it is so valuable, he wants to make sure everyone gets it. So he gives it away. That's right... it's free. Make Your Content PREsell! (MYCPS!).
Marketing on the Internet takes commitment and determination. It's also a mix of knowledge and common sense. The basic laws of economics and business are really no different than doing business in the off-line world. You will have a much greater chance at success if you take a serious, honest approach to building a your business. Tempting though it may be, don't be lured into thinking you can throw up a website and it be successful. You'll only end up on the long, frustrating and painful road called failure. For marketing product suggestions, go to my TOP FAVES page. Best marketing tips and toolsSite Build It! (SBI!) is Ken's premier product. It is the only all-in-one site-building, site-hosting, and site-marketing system of software tools that delivers SUCCESS. SBI! outperforms EVERYTHING else. See how it stacks up against Microsoft bCentral, Yahoo! Web Hosting, and Verisign Web Business Express. Even though Make Your Site Sell! (MYSS!) has been around for a while, it remains THE bible of Net-selling. Topics covered include the art of product, site-selling and traffic-building. It sells for less than $10, but it is invaluable. Get a free trial MYSS! You will need the free Acrobat Reader 3.0 or greater. If you don't already have it, here's where to get it... Windows and Mac versions: Other e-books you may find useful...
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