Quality Copywriting, Woodworking, and Songwriting.

All of These Have Something in Common

In the computer programming industry, there's a saying...

…garbage in equals garbage out. The inverse is also true…

…quality in equals quality out.

Recently I was reading an article by a world class copywriter outlining the steps he goes through when writing copy for a client. As I was reading this, I started thinking about quality, craftsmanship, and professionalism vs. mass-production.

For example, my brother-in-law is a cabinet maker. He makes beautiful cabinetry and furniture. Watching him build something and work with wood is almost like taking a trip in a time machine back to a time when everyone made the effort to do their best at whatever they did.

Yes he has modern tools, but what I mean is he cares about what he's building and making the best cabinet or piece of furniture that can be made is important to him. Is it easy? No. It requires a lot of work.

How does that relate to this article? Because most people are not going to go through all the steps, trouble, and work that either of these two people put into their craft.

Most people will take the mass production route and just slap something together. And therefore, most people will not get the results in terms of conversion ratio and sales as the master copywriter does or heirloom quality furniture as the cabinet maker does.

I'm a songwriter as well as a programmer and an Internet Business entrepreneur. I've read a great quote, I don't remember who said it… that songwriting can be divided between songs the songwriter should play on his guitar in his bedroom, and songs that should be played on the stereo in the bedroom.

What that means is that some songs may be therapeutic to the songwriter, or have special meaning to their loved ones, but they don't have the commercial appeal that's required to be released as a recording. The same songwriter has other songs that have more of a mass appeal and will connect with their audience.

Consistent and quality songwriting requires a lot of the steps that the copywriter talks about in his article. Songwriting is usually sparked by some emotional substance or event and when it happens, you rush to get those initial thoughts down on paper before they fizzle away.

Then the work begins… editing, rewriting, recording and listening, more editing, etc. But if you love it, it's not work… it's who you are and a part of you goes into and is shared in each song. It's these additional steps that can take a song from being just OK to a smash hit.

The moral to this story is that you should strive to do something you love because you'll put more into it and get more out of it.

About the Author. Fred Black is an experienced programmer, web site developer, Internet business operator, and systems integrator.. Visit his Internet Business web site, http://www.pqInternet.com for Information and Tools to help you build a successful Internet Business.